Rohan Can

July 30, 2010 Rohan Flashback 2 comments

An early example of Rohan Advertising circa 1987

Do you remember this ad?

A series of Rohan Can advertisements ran from 1983 – 1987. The illustration above is the 1987 version. The ads ran in a number of the glossy Sunday magazines.

In a recent post on Rohantime Jon Boston talked about the history of the Rohan Can adverts

“The ad, by the way, was as simple as it was dramatic. To illustrate Rohan’s pack-small ability, it showed a tin of Coke, open one end, with a pair of Rohan Bags stuffed inside – and above it, the entertainingly ambiguous headline: Rohan can. That was 25 years ago. And Rohan still does” Jon Boston

A big thank you to Warren McLaren, who sent us the copy of this ad. Check out Warrens impressive work Charting the Evolution of Outdoor Gear

The search goes on for other copies of the Rohan Can ads….

2 Comments

NoelG says:

25/07/2010 at 15:55

I remember the ad and the original ring pull cans too. My first piece of Rohan was a pair of Winter Bags c.1986. (Weren’t they called Hot Bags then?)
Kate Hayward says:

24/07/2010 at 20:55

Yes, In the Guardian around 1986, Dad bought his first pair of Bags just before we went to Kenya.