An announcement in a number of blogs that IKEA has opened its own museum caught our eye.
There is no doubt company heritage expressed in product lineage is now a vital contribution to how a company presents itself.
“Flat-pack furniture fans around the world have cause for celebration as the world’s first Ikea museum opened in Sweden at the end of June”
“So what are you waiting for? Get out of your Poang armchair and head over. The museum opened June 30 and will welcome visitors seven days a week. Enthusiasts may also book guided tours.
Interested in product history? You will love these:
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