“You can’t think outside the box if you’re sat inside one.
In my experience, great product ideas rarely come along when you’re sat inside the office. The best concepts almost always come from first-hand experience, from getting out there in all conditions and constantly thinking about how things can be improved. There’s only one way to perfect a new hood design – and that’s to go for a walk in the driving rain or sleet. Which is why I’m out there as often as possible – hoping for extreme precipitation!
I also spend a lot of time talking to customers. I’ve lost count of the number of new products that were inspired by informal chats with Rohan enthusiasts.
And that’s one of the reasons why I’m so excited about Rohantime, the new Rohan community website. I’m on it all the time! It’s just fantastic to be able to have an ongoing dialogue with so many customers, about so many subjects, so frequently”.
Tim Jasper – Brand Director , Rohan
If you’d like to comment on anything Rohan, you’ll find Tim, along with a very friendly and chatty on Rohantime.
Obviously our customers are the most important thing. We’re an independent company, so we’re not answerable to high street buyers or a larger parent company. The only thing we’re interested in is what Rohan enthusiasts think. And Rohantime simply gives us the opportunity to talk more often. It’s a chance for our customers to tell us, directly, exactly what they’re thinking – about our clothing, about the company, about where we’ve come from and about where we’re going. And, as far as I’m concerned, that can only be a good thing.