On Tuesday 6th March 2012, the team here at Rohan Cheltenham hosted our Adventure Travel night.
Myself (Sam), Ella, Mark, and with the help of Rebecca from the Rohan Bristol shop, had a very busy day of customers coming into store to take full advantage of our exclusive 20% off everything offer. This was the perfect opportunity for us to show off our great new Rohan range, and allowed us to gain insightful feedback from the customers themselves on the fit of our new lines.
We enlisted the help of our Design Manager, Chris Vandrill, who came to store mid-afternoon and was straight away cornered by our die-hard Rohan Cheltenham customers; they are a rare breed! Our customers always give us great suggestions and honest opinions on our products, so it was even better for them to be able to put these straight to Chris.
The main event was in the evening; a joint presentation with local travel company Miles Morgan, who are affiliated with well-known travel company Exodus. To kick off the night, we had a presentation from Dan Jackson, who is the Marketing Manager for Exodus. His talk included an overview of the company, their most popular expeditions, and he also showed us many different tours and expeditions which would be perfectly matched with the clothing in our range..think Machu Pichu and the Inca Trail + Trailblazers.
Bringing up the second part of our night was a complete Rohan takeover, as Chris took us through his key looks and pieces for this Summer. These included the very popular Windshadow Mac, Linen Plus Dress, Trailblazers, new colours of Bags, and also the bestselling Crossborder Jacket (which Chris performed his party trick and threw a glass of water at to demonstrate the Durable Water Repellency). Customers were also given a sneak peak of the pieces of the range which aren’t on even on the website yet…Ether Jeans & Windshirt, and the new Canopy Capes.
We then gave the customers a treat, and Chris (with the help of a very glamorous assistant) talked everyone through each piece in the exciting new Rohan Rider range! (The Bumper Liner definitely got people talking!)
To end the evening, we let the customers loose on Chris (again) for a Q&A session, while other customers looked through the Rider Range pieces and even tried on a few styles.
All of us at Rohan Cheltenham would like to say a HUGE thank you to not only the brilliant Chris Vandrill and Dan Jackson for sharing their knowledge with us all, but to every one of the customers who came to store during the day, to the evening session, and everyone who did both! We had a great time, it was a great success and we hope that you will come and see us at Rohan Cheltenham soon.
Sam Rohan Cheltenham