Rider on the road

On October 14th 2011, our retail director, Ian Palmer and his best friend Jim, completed an epic 932.7 miles from John o’Groats to Lands End on their bikes.

This was the perfect opportunity to make pit stops at some Rohan shops while testing out some of the new Rider range.

Ian wore the new Windrider Jacket and Elite Stormer Jacket over the 11 day cycle.

“I like to think that the 12 shops I visited on my cycle ride from John O’Groats to Lands End in October 2011 were pleased to see me.In reality, they were actually more excited to see the Rider gear I was wear testing.

This was the first opportunity for the shops to see the Windrider and Elite Stormer Jackets and without exception, every member of staff was really keen to see and feel them.

I have to confess to being a little disappointed that the arrival of some clothing was seen as more appealing than me!”

Ian Palmer

Read Ian’s own JOGLE story updated daily on their  journey.

Lots of JOGLE photos on the gallery

Ride Stats 932.7 miles, 77 hours 63 mins in the saddle,  49,589 calories burnt, 290,427.5 pedal rotations.

 

Rohan JOGLE 2011

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